How to build your personal brand with Stellarmann
Today's job market is tough, swinging back from a shortage of talent to an excess, compared to the availability of roles. Many highly skilled associates are finding longer gaps between engagements, and are getting used to a higher number of morale-sapping rejections.
One way you can boost your chances of standing out above other similarly qualified candidates, is by building your personal brand. This means working out what aspects of your career you want to be recognised for and then marketing yourself as an expert in those fields. You might choose to keep it quite broad, on a subject like leadership in change management, or focus in on the area you're especially passionate about such as agile implementation.
The good news is, Stellarmann is here to help.
Marketing opportunities with Stellarmann
We'll be honest about what's in it for us. We're always on the lookout for high quality content that will be useful, educational or thought provoking for our clients. We want to solve common problems and demonstrate that we understand the challenges of their jobs. If this can combine with you talking about a topic where you have expertise, everyone's a winner.
When we talk about content, we usually let the substance of what's to be discussed dictate the format. But generally speaking, we publish content in one of the following ways:
- Whitepapers, guides, case studies or ebooks
- Webinars
- Blog articles on our website
- Thought leader articles placed in trade press
The marketing channels we use to direct people to these hubs of information include social media, email, advertising, sponsorship, PR or events.
How it works
We start with an informal discussion about the topic you'd like to offer your expertise in. After that, we research what other people are already saying about it and what keywords are most often used in online searches. We're then able to craft a synopsis, and agree how to produce the finished content.
Whilst you remain credited as the author or contributor, the Stellarmann team help with editing, polishing and branding. We can also offer guidance for writing your own LinkedIn posts.
Once it's published, you can share the work on your own social media profiles, link to it on your CV or include it in your thought leader profile with Stellarmann.
Case study: ESG campaign
In the summer of 2024, the Stellarmann team recognised the forthcoming deadline for CSRD regulatory compliance and a wider requirement for accurate ESG reporting amongst large corporates.
Working with Stellarmann associate Gaurav Bansal, who has a particular interest in calculating carbon emissions, we held a webinar to discuss the difficulties of ESG reporting and potential solutions. We ran a sponsored LinkedIn campaign to drive registrations to the webinar, which achieved 254,000 impressions.
After the live webinar, we made it available on demand, and used the transcript to write a whitepaper and series of blog articles. Gaurav was involved in the sales follow-up to the leads generated, opening up new commercial opportunities for himself through Stellarmann.
“The Stellarmann team was always available to drive the content preparation forward, which was immensely helpful in sharing the workload. Communication was always clear and effective, and ensured everyone involved was engaged. Personally I found it valuable to share my insights and expertise through this campaign. I was pleased with the end product we delivered as a team and it has helped elevate my professional profile, supported by your wider network and marketing efforts.”
Stellarmann Associate
Want to get involved?
We're currently looking for associates who are interested in contributing content around collaboration in change management, how to create an environment of innovation or the future of the modern IT team. From a technical point of view, we'd also like to speak to experts in agile, cloud, data & AI and cybersecurity.
If this sounds like you, please email marketing@stellarmann.com.
