As part of our commitment to making a positive impact through our business activities, we partner with Greenify to drive three types of environmental action: tree planting, recovering plastic waste and carbon avoidance.
In our end of year round up, we totted up what we have contributed to in 2023:
- 1,220 trees planted across six countries
- 3 tonnes of ocean-bound plastic waste recovered
- 1,800 tonnes of carbon emissions avoided
Here are some of the highlights of the projects we supported.
In November, Greenify planted trees in an exciting new project called the Kenya Schools Botanic Gardens Initiative – a collaboration between Kenya’s national school system and the Saving Planet organisation.
Like many African nations, Kenya has experienced dramatic levels of deforestation, losing 11% of its tree cover over the past two decades – which means urgent action is required to reverse this trend and stabilise the region’s ecosystem.
The project’s goal is to establish a one-hectare botanic garden within the grounds of every school in Kenya – that’s a total of 37,930 primary and secondary schools. Once complete, this initiative will create 60,688,000 new trees across 37,930 hectares of protected land.
By planting trees native to specific regions, the gardens will promote biodiversity conservation and serve as sanctuaries for endangered plant species. The protected spaces will also facilitate new conservation research, and crucially, help educate Kenya’s young people.
Plastic waste recovery
Greenify’s newest plastic recovery partner is Plastic Bank®.
Plastic Bank builds ethical recycling ecosystems in coastal communities, and reprocesses the materials for reintroduction into the global supply chain as Social Plastic®. Their members receive a premium for the materials they collect, which helps them provide basic family necessities such as groceries, cooking fuel, school tuition and health insurance.
Through their partnership with Plastic Bank, Greenify has recovered and repurposed over three tonnes of ocean-bound plastic waste this year.
India remains heavily reliant on fossil fuels, particularly coal, which generates high levels of greenhouse gases and particulate pollution – a significant threat to human health. So the transition to clean, renewable energy is vital not only to our global climate, but also to the wellbeing of the region’s population.
The Mahindra Renewables solar power installation in Madhya Pradesh generates 250 MW of electricity, displacing from the grid an equivalent amount of power that would otherwise be generated from fossil fuels. By reducing the need to burn fossil fuels, this project lowers greenhouse gas emissions by an average of 371,998 tonnes of CO2e per year.
If you'd like to see a copy of our certifications or impact ledgers from Greenify, please get in touch at firstname.lastname@example.org.